Donations for Noa

Donations for Noa

40 donations recorded

Enough blood for 2.2 operations like Mad’s

£8,570 raised

Enough to protect 1714 children from malaria

On the evening of Thursday 16th April, my wife Mad became aware that she hadn't felt our baby move for a few hours. She was almost 40 weeks pregnant - and the pregnancy had, up to this point, been completely trouble-free. We went into the Royal London, where they scanned her immediately and told us that our daughter had died in utero.

After a few hours to process, we decided to induce labour. Mad was absolutely incredible - I will never forget how strong she was. By Saturday morning, she had been fully dilated for several hours and was starting to seem unwell. The safest course of action was to complete the delivery in theatre under general anaesthetic.

Our daughter Noa was delivered around 2pm on Saturday 18th April. The delivery itself was straightforward, but it quickly became obvious in theatre how much Mad's condition had deteriorated. She had sepsis, plancental abruption and a disorder called Disseminated Intravascular Coagulation, which prevented her blood from clotting. She started to bleed heavily. Over a couple of hours, she lost nine litres of blood - around twice as much as she would normally have in her body at any one time.

She would certainly have died if she hadn't been supported by extensive blood transfusions - or if she hadn't been in the care of an excellent and experienced team of clinicians. Even with sufficient blood on hand, the situation was very serious. She was transferred from the operating theatre to the Intensive Treatment Unit, where she remained in a medically-induced coma for several days. She has since been steadily recovering, getting a little better every day. We are hopeful that she will make a full recovery.

So many of our friends and family have offered us their help over the last few weeks. We are very grateful and will definitely need you over the months and years to come. For now, we would like to offer a practical outlet for that love and support. So we've created this website to encourage people to give blood, and to track the blood that has been donated in support of Mad and in memory of our daughter, Noa Ruth Maxwell.

Some of you may donate only once - which would still be greatly appreciated - but I hope that some of you will make a habit of it, as regular donors are much more useful for maintaining good supplies. For those of you who cannot give blood (or who are feeling particularly generous), we've also set up a fundraiser - details below.

We will mourn our daughter for the rest of our lives. I also know that I came within an inch of losing both my daughter and my wife - something that I would never have recovered from. So I will be forever grateful to everyone who donated the blood that saved Mad's life. And, if you are able, I would truly appreciate it if you would take the time to do the same, so that others can benefit from the life-saving medical care that they need.

Dave, 5th May 2026

Me and Mad on our wedding day, October 2025
Me and Mad on our wedding day, October 2025

Record your donation

0/1000

Donations so far

Alasdair Anderson

26 August 2026
Bourton on the Water
We are regular donors but this one is for Noa and Maddy

Anna Campbell

9 June 2026
Ecology Pavilion, Mile End
in honor of little Noa and the resilient family she’ll always be a part of <3

Ruby Redfern

8 June 2026
Addenbrookes, Cambridge
Hi, I know we haven’t met, but I’m Todd’s girlfriend. I was so sorry to hear about the loss of your daughter and everything you’ve been through. I donated blood today and wanted to let you know you’ve been in my thoughts. Wishing you strength and healing. ❤️ Ruby xx

David Ayre

1 June 2026
Sheffield
Love to you all xxx

Ben Lavelle

1 June 2026
West End Donor Centre
Thinking of you and Noa today especially ❤️

Alicia Parker

30 May 2026
Theale Green School, Berkshire
In memory of precious Noa, with love to David and Mad x

Jade Scott-Worthington

30 May 2026
Brixton, Donor Centre
Thinking of you both, and beautiful Noa. I’m so grateful you got the care you needed, and hope many others will receive the same in yours and Noa’s names.

Annie Peterman

25 May 2026
West End Donor Centre
Will think of you and your daughter Noa every time I donate - which will be a lot more regularly in future!
Photo from Angus Phimister

Angus Phimister

25 May 2026
West End Donor Centre, London
First successful blood donation.

Pippa Coster

24 May 2026
Brixton
Photo from Matt Bull

Matt Bull

22 May 2026
Donor Centre Oxford, John Radcliffe Hospital
Good to have some time to slow down and think about how precious life and the people you love are.
Photo from Sukie Benney

Sukie Benney

21 May 2026
Lambourn
Blood donated today with pleasure

Amie Campbell

18 May 2026
JW3 Centre, Finchley Road
Photo from Alex Kelly

Alex Kelly

18 May 2026
Mile End
I'm so glad to have been inspired by Noa and Mad to do this!

Ed Duffield

18 May 2026
Ecology Pavillion, Mile End

Rachel Millar

18 May 2026
Stratford, East London
For Noa, Mad & Dave. What an incredible way to honour and remember your beautiful daughter.
Photo from Tom Martin

Tom Martin

17 May 2026
Sheffield
Love you guys so much ❤️

Sarah

17 May 2026
Brixton Donor Centre
In memory of Noa and for the wonderful Dave and Maddy xx
Photo from Xavier Malina

Xavier Malina

15 May 2026
Pasadena, California, USA
So much love for Noa, Mad, Dave and the community that surrounds all of you. XO from afar

Alice Dyke

15 May 2026
Royal London
In memory of baby Noa

Jacqueline Woods

14 May 2026
Chester le street Cricket Club

Dave Goll

14 May 2026
Ecology Pavilion, Mile End
Photo from Maya Maxwell

Maya Maxwell

14 May 2026
Ecology Pavilion, Mile End
Love you guys <3 I didn’t quite make a full donation this time (need to train my body to not feel faint!!), I will try again in 4 months. It was still really cool seeing all the strangers around me giving blood, and felt grateful 🩵

Barbara Ungaro

13 May 2026
University College London Hospital

Daryl Van Cauwelaert

12 May 2026
Addenbrokes, Cambridge
Photo from Melissa Talbot

Melissa Talbot

12 May 2026
Bolney Community Centre
I’m so sorry for everything you have been going through - what a lovely initiative this is to do a positive thing. Sending best wishes to you both.

Freddie Weyman

11 May 2026
Brixton Donor Centre
Thinking of Noa, and of all that you’ve been through. Love you both X
Photo from Lexie Russo

Lexie Russo

10 May 2026
London West End Donor Centre
For Noa Ruth Maxwell. Sending all of my love.

Willow Senior

10 May 2026
West End Donor Centre
Photo from Matilda Senior

Matilda Senior

10 May 2026
London West End
Thinking of you all lots. Tilda and Willow xx
Photo from George Charalambou

George Charalambou

9 May 2026
Brixton Blood Donor Centre
Thank you Maddy and Dave for inspiring a hopefully lifetime habit of giving.

Anna Garner

7 May 2026
Wood Green, London
What a wonderful thing you have both done out of awful circumstances. This is for Madeleine, baby Noa (and Dave for setting it up)

Chloe Maxwell

7 May 2026
Whitechapel Sports Centre
I intend to make this a four monthly practice. There was life before this happened and there is life now. Donating my blood regularly is a part of how I intend to actively grieve and feel gratitude. I will forever be grateful to the people that donated their blood and saved Madeleine. I will always miss and love Noa. Part of what is helping me to adjust to life as it is now, is to find ways to be proactive in how I show and share my love in a meaningful way. I love you Mad and Dave x

Sarah

6 May 2026
Manchester
In support of Mad and in memory of your daughter, Noa Ruth Maxwell
Photo from Joh

Joh

5 May 2026
Leeds City Blood Donor Centre
To my amazing brother and my incredible sister-in-law, I'm sending all my love, and pints and pints of my blood, in memory of your beautiful baby girl Noa, my precious little niece ❤️

Harriet Stephenson

1 May 2026
St Paul’s Church Hall, Stoke Newington
Inspired by Maddy’s recovery I donated blood for the first time last week and vow to become a lifetime regular donor in memory of Noa. Forever grateful that blood donations saved my friend and save countless others daily!

Andrea Smurra

1 May 2026
St Paul Church Hall, London

Toby Hambly

29 April 2026
Plymouth Grove, Manchester
I don’t know what to say really, apart from that you’ve all been in my thoughts pretty constantly the last few weeks. Will now be a regular donor here in Manchester. For Noa xx

Carinna Hockham

11 April 2026
Brixton Donor Centre
I donated the day before I last saw you both. Never did I imagine that our darling Maddy would need life-saving transfusions just one week later. I'm heartbroken that it came to that, but so grateful that there was enough blood available for her. I'll be sure to donate regularly, in gratitude for what it can do ❤️

Meg Hardman

2 April 2026
Whitstable
I am so incredibly sorry for what you are going through. I will keep donating and will think of you all each time.

Alasdair Anderson

26 August 2026
Bourton on the Water
We are regular donors but this one is for Noa and Maddy

Anna Campbell

9 June 2026
Ecology Pavilion, Mile End
in honor of little Noa and the resilient family she’ll always be a part of <3

Ruby Redfern

8 June 2026
Addenbrookes, Cambridge
Hi, I know we haven’t met, but I’m Todd’s girlfriend. I was so sorry to hear about the loss of your daughter and everything you’ve been through. I donated blood today and wanted to let you know you’ve been in my thoughts. Wishing you strength and healing. ❤️ Ruby xx

David Ayre

1 June 2026
Sheffield
Love to you all xxx

Ben Lavelle

1 June 2026
West End Donor Centre
Thinking of you and Noa today especially ❤️

Alicia Parker

30 May 2026
Theale Green School, Berkshire
In memory of precious Noa, with love to David and Mad x

Jade Scott-Worthington

30 May 2026
Brixton, Donor Centre
Thinking of you both, and beautiful Noa. I’m so grateful you got the care you needed, and hope many others will receive the same in yours and Noa’s names.

Annie Peterman

25 May 2026
West End Donor Centre
Will think of you and your daughter Noa every time I donate - which will be a lot more regularly in future!
Photo from Angus Phimister

Angus Phimister

25 May 2026
West End Donor Centre, London
First successful blood donation.

Pippa Coster

24 May 2026
Brixton
Photo from Matt Bull

Matt Bull

22 May 2026
Donor Centre Oxford, John Radcliffe Hospital
Good to have some time to slow down and think about how precious life and the people you love are.
Photo from Sukie Benney

Sukie Benney

21 May 2026
Lambourn
Blood donated today with pleasure

Amie Campbell

18 May 2026
JW3 Centre, Finchley Road
Photo from Alex Kelly

Alex Kelly

18 May 2026
Mile End
I'm so glad to have been inspired by Noa and Mad to do this!

Ed Duffield

18 May 2026
Ecology Pavillion, Mile End

Rachel Millar

18 May 2026
Stratford, East London
For Noa, Mad & Dave. What an incredible way to honour and remember your beautiful daughter.
Photo from Tom Martin

Tom Martin

17 May 2026
Sheffield
Love you guys so much ❤️

Sarah

17 May 2026
Brixton Donor Centre
In memory of Noa and for the wonderful Dave and Maddy xx
Photo from Xavier Malina

Xavier Malina

15 May 2026
Pasadena, California, USA
So much love for Noa, Mad, Dave and the community that surrounds all of you. XO from afar

Alice Dyke

15 May 2026
Royal London
In memory of baby Noa

Jacqueline Woods

14 May 2026
Chester le street Cricket Club

Dave Goll

14 May 2026
Ecology Pavilion, Mile End
Photo from Maya Maxwell

Maya Maxwell

14 May 2026
Ecology Pavilion, Mile End
Love you guys <3 I didn’t quite make a full donation this time (need to train my body to not feel faint!!), I will try again in 4 months. It was still really cool seeing all the strangers around me giving blood, and felt grateful 🩵

Barbara Ungaro

13 May 2026
University College London Hospital

Daryl Van Cauwelaert

12 May 2026
Addenbrokes, Cambridge
Photo from Melissa Talbot

Melissa Talbot

12 May 2026
Bolney Community Centre
I’m so sorry for everything you have been going through - what a lovely initiative this is to do a positive thing. Sending best wishes to you both.

Freddie Weyman

11 May 2026
Brixton Donor Centre
Thinking of Noa, and of all that you’ve been through. Love you both X
Photo from Lexie Russo

Lexie Russo

10 May 2026
London West End Donor Centre
For Noa Ruth Maxwell. Sending all of my love.

Willow Senior

10 May 2026
West End Donor Centre
Photo from Matilda Senior

Matilda Senior

10 May 2026
London West End
Thinking of you all lots. Tilda and Willow xx
Photo from George Charalambou

George Charalambou

9 May 2026
Brixton Blood Donor Centre
Thank you Maddy and Dave for inspiring a hopefully lifetime habit of giving.

Anna Garner

7 May 2026
Wood Green, London
What a wonderful thing you have both done out of awful circumstances. This is for Madeleine, baby Noa (and Dave for setting it up)

Chloe Maxwell

7 May 2026
Whitechapel Sports Centre
I intend to make this a four monthly practice. There was life before this happened and there is life now. Donating my blood regularly is a part of how I intend to actively grieve and feel gratitude. I will forever be grateful to the people that donated their blood and saved Madeleine. I will always miss and love Noa. Part of what is helping me to adjust to life as it is now, is to find ways to be proactive in how I show and share my love in a meaningful way. I love you Mad and Dave x

Sarah

6 May 2026
Manchester
In support of Mad and in memory of your daughter, Noa Ruth Maxwell
Photo from Joh

Joh

5 May 2026
Leeds City Blood Donor Centre
To my amazing brother and my incredible sister-in-law, I'm sending all my love, and pints and pints of my blood, in memory of your beautiful baby girl Noa, my precious little niece ❤️

Harriet Stephenson

1 May 2026
St Paul’s Church Hall, Stoke Newington
Inspired by Maddy’s recovery I donated blood for the first time last week and vow to become a lifetime regular donor in memory of Noa. Forever grateful that blood donations saved my friend and save countless others daily!

Andrea Smurra

1 May 2026
St Paul Church Hall, London

Toby Hambly

29 April 2026
Plymouth Grove, Manchester
I don’t know what to say really, apart from that you’ve all been in my thoughts pretty constantly the last few weeks. Will now be a regular donor here in Manchester. For Noa xx

Carinna Hockham

11 April 2026
Brixton Donor Centre
I donated the day before I last saw you both. Never did I imagine that our darling Maddy would need life-saving transfusions just one week later. I'm heartbroken that it came to that, but so grateful that there was enough blood available for her. I'll be sure to donate regularly, in gratitude for what it can do ❤️

Meg Hardman

2 April 2026
Whitstable
I am so incredibly sorry for what you are going through. I will keep donating and will think of you all each time.

Alasdair Anderson

26 August 2026
Bourton on the Water
We are regular donors but this one is for Noa and Maddy

Anna Campbell

9 June 2026
Ecology Pavilion, Mile End
in honor of little Noa and the resilient family she’ll always be a part of <3

Ruby Redfern

8 June 2026
Addenbrookes, Cambridge
Hi, I know we haven’t met, but I’m Todd’s girlfriend. I was so sorry to hear about the loss of your daughter and everything you’ve been through. I donated blood today and wanted to let you know you’ve been in my thoughts. Wishing you strength and healing. ❤️ Ruby xx

David Ayre

1 June 2026
Sheffield
Love to you all xxx

Ben Lavelle

1 June 2026
West End Donor Centre
Thinking of you and Noa today especially ❤️

Alicia Parker

30 May 2026
Theale Green School, Berkshire
In memory of precious Noa, with love to David and Mad x

Jade Scott-Worthington

30 May 2026
Brixton, Donor Centre
Thinking of you both, and beautiful Noa. I’m so grateful you got the care you needed, and hope many others will receive the same in yours and Noa’s names.

Annie Peterman

25 May 2026
West End Donor Centre
Will think of you and your daughter Noa every time I donate - which will be a lot more regularly in future!
Photo from Angus Phimister

Angus Phimister

25 May 2026
West End Donor Centre, London
First successful blood donation.

Pippa Coster

24 May 2026
Brixton
Photo from Matt Bull

Matt Bull

22 May 2026
Donor Centre Oxford, John Radcliffe Hospital
Good to have some time to slow down and think about how precious life and the people you love are.
Photo from Sukie Benney

Sukie Benney

21 May 2026
Lambourn
Blood donated today with pleasure

Amie Campbell

18 May 2026
JW3 Centre, Finchley Road
Photo from Alex Kelly

Alex Kelly

18 May 2026
Mile End
I'm so glad to have been inspired by Noa and Mad to do this!

Ed Duffield

18 May 2026
Ecology Pavillion, Mile End

Rachel Millar

18 May 2026
Stratford, East London
For Noa, Mad & Dave. What an incredible way to honour and remember your beautiful daughter.
Photo from Tom Martin

Tom Martin

17 May 2026
Sheffield
Love you guys so much ❤️

Sarah

17 May 2026
Brixton Donor Centre
In memory of Noa and for the wonderful Dave and Maddy xx
Photo from Xavier Malina

Xavier Malina

15 May 2026
Pasadena, California, USA
So much love for Noa, Mad, Dave and the community that surrounds all of you. XO from afar

Alice Dyke

15 May 2026
Royal London
In memory of baby Noa

Jacqueline Woods

14 May 2026
Chester le street Cricket Club

Dave Goll

14 May 2026
Ecology Pavilion, Mile End
Photo from Maya Maxwell

Maya Maxwell

14 May 2026
Ecology Pavilion, Mile End
Love you guys <3 I didn’t quite make a full donation this time (need to train my body to not feel faint!!), I will try again in 4 months. It was still really cool seeing all the strangers around me giving blood, and felt grateful 🩵

Barbara Ungaro

13 May 2026
University College London Hospital

Daryl Van Cauwelaert

12 May 2026
Addenbrokes, Cambridge
Photo from Melissa Talbot

Melissa Talbot

12 May 2026
Bolney Community Centre
I’m so sorry for everything you have been going through - what a lovely initiative this is to do a positive thing. Sending best wishes to you both.

Freddie Weyman

11 May 2026
Brixton Donor Centre
Thinking of Noa, and of all that you’ve been through. Love you both X
Photo from Lexie Russo

Lexie Russo

10 May 2026
London West End Donor Centre
For Noa Ruth Maxwell. Sending all of my love.

Willow Senior

10 May 2026
West End Donor Centre
Photo from Matilda Senior

Matilda Senior

10 May 2026
London West End
Thinking of you all lots. Tilda and Willow xx
Photo from George Charalambou

George Charalambou

9 May 2026
Brixton Blood Donor Centre
Thank you Maddy and Dave for inspiring a hopefully lifetime habit of giving.

Anna Garner

7 May 2026
Wood Green, London
What a wonderful thing you have both done out of awful circumstances. This is for Madeleine, baby Noa (and Dave for setting it up)

Chloe Maxwell

7 May 2026
Whitechapel Sports Centre
I intend to make this a four monthly practice. There was life before this happened and there is life now. Donating my blood regularly is a part of how I intend to actively grieve and feel gratitude. I will forever be grateful to the people that donated their blood and saved Madeleine. I will always miss and love Noa. Part of what is helping me to adjust to life as it is now, is to find ways to be proactive in how I show and share my love in a meaningful way. I love you Mad and Dave x

Sarah

6 May 2026
Manchester
In support of Mad and in memory of your daughter, Noa Ruth Maxwell
Photo from Joh

Joh

5 May 2026
Leeds City Blood Donor Centre
To my amazing brother and my incredible sister-in-law, I'm sending all my love, and pints and pints of my blood, in memory of your beautiful baby girl Noa, my precious little niece ❤️

Harriet Stephenson

1 May 2026
St Paul’s Church Hall, Stoke Newington
Inspired by Maddy’s recovery I donated blood for the first time last week and vow to become a lifetime regular donor in memory of Noa. Forever grateful that blood donations saved my friend and save countless others daily!

Andrea Smurra

1 May 2026
St Paul Church Hall, London

Toby Hambly

29 April 2026
Plymouth Grove, Manchester
I don’t know what to say really, apart from that you’ve all been in my thoughts pretty constantly the last few weeks. Will now be a regular donor here in Manchester. For Noa xx

Carinna Hockham

11 April 2026
Brixton Donor Centre
I donated the day before I last saw you both. Never did I imagine that our darling Maddy would need life-saving transfusions just one week later. I'm heartbroken that it came to that, but so grateful that there was enough blood available for her. I'll be sure to donate regularly, in gratitude for what it can do ❤️

Meg Hardman

2 April 2026
Whitstable
I am so incredibly sorry for what you are going through. I will keep donating and will think of you all each time.

Alasdair Anderson

26 August 2026
Bourton on the Water
We are regular donors but this one is for Noa and Maddy

Anna Campbell

9 June 2026
Ecology Pavilion, Mile End
in honor of little Noa and the resilient family she’ll always be a part of <3

Ruby Redfern

8 June 2026
Addenbrookes, Cambridge
Hi, I know we haven’t met, but I’m Todd’s girlfriend. I was so sorry to hear about the loss of your daughter and everything you’ve been through. I donated blood today and wanted to let you know you’ve been in my thoughts. Wishing you strength and healing. ❤️ Ruby xx

David Ayre

1 June 2026
Sheffield
Love to you all xxx

Ben Lavelle

1 June 2026
West End Donor Centre
Thinking of you and Noa today especially ❤️

Alicia Parker

30 May 2026
Theale Green School, Berkshire
In memory of precious Noa, with love to David and Mad x

Jade Scott-Worthington

30 May 2026
Brixton, Donor Centre
Thinking of you both, and beautiful Noa. I’m so grateful you got the care you needed, and hope many others will receive the same in yours and Noa’s names.

Annie Peterman

25 May 2026
West End Donor Centre
Will think of you and your daughter Noa every time I donate - which will be a lot more regularly in future!
Photo from Angus Phimister

Angus Phimister

25 May 2026
West End Donor Centre, London
First successful blood donation.

Pippa Coster

24 May 2026
Brixton
Photo from Matt Bull

Matt Bull

22 May 2026
Donor Centre Oxford, John Radcliffe Hospital
Good to have some time to slow down and think about how precious life and the people you love are.
Photo from Sukie Benney

Sukie Benney

21 May 2026
Lambourn
Blood donated today with pleasure

Amie Campbell

18 May 2026
JW3 Centre, Finchley Road
Photo from Alex Kelly

Alex Kelly

18 May 2026
Mile End
I'm so glad to have been inspired by Noa and Mad to do this!

Ed Duffield

18 May 2026
Ecology Pavillion, Mile End

Rachel Millar

18 May 2026
Stratford, East London
For Noa, Mad & Dave. What an incredible way to honour and remember your beautiful daughter.
Photo from Tom Martin

Tom Martin

17 May 2026
Sheffield
Love you guys so much ❤️

Sarah

17 May 2026
Brixton Donor Centre
In memory of Noa and for the wonderful Dave and Maddy xx
Photo from Xavier Malina

Xavier Malina

15 May 2026
Pasadena, California, USA
So much love for Noa, Mad, Dave and the community that surrounds all of you. XO from afar

Alice Dyke

15 May 2026
Royal London
In memory of baby Noa

Jacqueline Woods

14 May 2026
Chester le street Cricket Club

Dave Goll

14 May 2026
Ecology Pavilion, Mile End
Photo from Maya Maxwell

Maya Maxwell

14 May 2026
Ecology Pavilion, Mile End
Love you guys <3 I didn’t quite make a full donation this time (need to train my body to not feel faint!!), I will try again in 4 months. It was still really cool seeing all the strangers around me giving blood, and felt grateful 🩵

Barbara Ungaro

13 May 2026
University College London Hospital

Daryl Van Cauwelaert

12 May 2026
Addenbrokes, Cambridge
Photo from Melissa Talbot

Melissa Talbot

12 May 2026
Bolney Community Centre
I’m so sorry for everything you have been going through - what a lovely initiative this is to do a positive thing. Sending best wishes to you both.

Freddie Weyman

11 May 2026
Brixton Donor Centre
Thinking of Noa, and of all that you’ve been through. Love you both X
Photo from Lexie Russo

Lexie Russo

10 May 2026
London West End Donor Centre
For Noa Ruth Maxwell. Sending all of my love.

Willow Senior

10 May 2026
West End Donor Centre
Photo from Matilda Senior

Matilda Senior

10 May 2026
London West End
Thinking of you all lots. Tilda and Willow xx
Photo from George Charalambou

George Charalambou

9 May 2026
Brixton Blood Donor Centre
Thank you Maddy and Dave for inspiring a hopefully lifetime habit of giving.

Anna Garner

7 May 2026
Wood Green, London
What a wonderful thing you have both done out of awful circumstances. This is for Madeleine, baby Noa (and Dave for setting it up)

Chloe Maxwell

7 May 2026
Whitechapel Sports Centre
I intend to make this a four monthly practice. There was life before this happened and there is life now. Donating my blood regularly is a part of how I intend to actively grieve and feel gratitude. I will forever be grateful to the people that donated their blood and saved Madeleine. I will always miss and love Noa. Part of what is helping me to adjust to life as it is now, is to find ways to be proactive in how I show and share my love in a meaningful way. I love you Mad and Dave x

Sarah

6 May 2026
Manchester
In support of Mad and in memory of your daughter, Noa Ruth Maxwell
Photo from Joh

Joh

5 May 2026
Leeds City Blood Donor Centre
To my amazing brother and my incredible sister-in-law, I'm sending all my love, and pints and pints of my blood, in memory of your beautiful baby girl Noa, my precious little niece ❤️

Harriet Stephenson

1 May 2026
St Paul’s Church Hall, Stoke Newington
Inspired by Maddy’s recovery I donated blood for the first time last week and vow to become a lifetime regular donor in memory of Noa. Forever grateful that blood donations saved my friend and save countless others daily!

Andrea Smurra

1 May 2026
St Paul Church Hall, London

Toby Hambly

29 April 2026
Plymouth Grove, Manchester
I don’t know what to say really, apart from that you’ve all been in my thoughts pretty constantly the last few weeks. Will now be a regular donor here in Manchester. For Noa xx

Carinna Hockham

11 April 2026
Brixton Donor Centre
I donated the day before I last saw you both. Never did I imagine that our darling Maddy would need life-saving transfusions just one week later. I'm heartbroken that it came to that, but so grateful that there was enough blood available for her. I'll be sure to donate regularly, in gratitude for what it can do ❤️

Meg Hardman

2 April 2026
Whitstable
I am so incredibly sorry for what you are going through. I will keep donating and will think of you all each time.

Alasdair Anderson

26 August 2026
Bourton on the Water
We are regular donors but this one is for Noa and Maddy

Anna Campbell

9 June 2026
Ecology Pavilion, Mile End
in honor of little Noa and the resilient family she’ll always be a part of <3

Ruby Redfern

8 June 2026
Addenbrookes, Cambridge
Hi, I know we haven’t met, but I’m Todd’s girlfriend. I was so sorry to hear about the loss of your daughter and everything you’ve been through. I donated blood today and wanted to let you know you’ve been in my thoughts. Wishing you strength and healing. ❤️ Ruby xx

David Ayre

1 June 2026
Sheffield
Love to you all xxx

Ben Lavelle

1 June 2026
West End Donor Centre
Thinking of you and Noa today especially ❤️

Alicia Parker

30 May 2026
Theale Green School, Berkshire
In memory of precious Noa, with love to David and Mad x

Jade Scott-Worthington

30 May 2026
Brixton, Donor Centre
Thinking of you both, and beautiful Noa. I’m so grateful you got the care you needed, and hope many others will receive the same in yours and Noa’s names.

Annie Peterman

25 May 2026
West End Donor Centre
Will think of you and your daughter Noa every time I donate - which will be a lot more regularly in future!
Photo from Angus Phimister

Angus Phimister

25 May 2026
West End Donor Centre, London
First successful blood donation.

Pippa Coster

24 May 2026
Brixton
Photo from Matt Bull

Matt Bull

22 May 2026
Donor Centre Oxford, John Radcliffe Hospital
Good to have some time to slow down and think about how precious life and the people you love are.
Photo from Sukie Benney

Sukie Benney

21 May 2026
Lambourn
Blood donated today with pleasure

Amie Campbell

18 May 2026
JW3 Centre, Finchley Road
Photo from Alex Kelly

Alex Kelly

18 May 2026
Mile End
I'm so glad to have been inspired by Noa and Mad to do this!

Ed Duffield

18 May 2026
Ecology Pavillion, Mile End

Rachel Millar

18 May 2026
Stratford, East London
For Noa, Mad & Dave. What an incredible way to honour and remember your beautiful daughter.
Photo from Tom Martin

Tom Martin

17 May 2026
Sheffield
Love you guys so much ❤️

Sarah

17 May 2026
Brixton Donor Centre
In memory of Noa and for the wonderful Dave and Maddy xx
Photo from Xavier Malina

Xavier Malina

15 May 2026
Pasadena, California, USA
So much love for Noa, Mad, Dave and the community that surrounds all of you. XO from afar

Alice Dyke

15 May 2026
Royal London
In memory of baby Noa

Jacqueline Woods

14 May 2026
Chester le street Cricket Club

Dave Goll

14 May 2026
Ecology Pavilion, Mile End
Photo from Maya Maxwell

Maya Maxwell

14 May 2026
Ecology Pavilion, Mile End
Love you guys <3 I didn’t quite make a full donation this time (need to train my body to not feel faint!!), I will try again in 4 months. It was still really cool seeing all the strangers around me giving blood, and felt grateful 🩵

Barbara Ungaro

13 May 2026
University College London Hospital

Daryl Van Cauwelaert

12 May 2026
Addenbrokes, Cambridge
Photo from Melissa Talbot

Melissa Talbot

12 May 2026
Bolney Community Centre
I’m so sorry for everything you have been going through - what a lovely initiative this is to do a positive thing. Sending best wishes to you both.

Freddie Weyman

11 May 2026
Brixton Donor Centre
Thinking of Noa, and of all that you’ve been through. Love you both X
Photo from Lexie Russo

Lexie Russo

10 May 2026
London West End Donor Centre
For Noa Ruth Maxwell. Sending all of my love.

Willow Senior

10 May 2026
West End Donor Centre
Photo from Matilda Senior

Matilda Senior

10 May 2026
London West End
Thinking of you all lots. Tilda and Willow xx
Photo from George Charalambou

George Charalambou

9 May 2026
Brixton Blood Donor Centre
Thank you Maddy and Dave for inspiring a hopefully lifetime habit of giving.

Anna Garner

7 May 2026
Wood Green, London
What a wonderful thing you have both done out of awful circumstances. This is for Madeleine, baby Noa (and Dave for setting it up)

Chloe Maxwell

7 May 2026
Whitechapel Sports Centre
I intend to make this a four monthly practice. There was life before this happened and there is life now. Donating my blood regularly is a part of how I intend to actively grieve and feel gratitude. I will forever be grateful to the people that donated their blood and saved Madeleine. I will always miss and love Noa. Part of what is helping me to adjust to life as it is now, is to find ways to be proactive in how I show and share my love in a meaningful way. I love you Mad and Dave x

Sarah

6 May 2026
Manchester
In support of Mad and in memory of your daughter, Noa Ruth Maxwell
Photo from Joh

Joh

5 May 2026
Leeds City Blood Donor Centre
To my amazing brother and my incredible sister-in-law, I'm sending all my love, and pints and pints of my blood, in memory of your beautiful baby girl Noa, my precious little niece ❤️

Harriet Stephenson

1 May 2026
St Paul’s Church Hall, Stoke Newington
Inspired by Maddy’s recovery I donated blood for the first time last week and vow to become a lifetime regular donor in memory of Noa. Forever grateful that blood donations saved my friend and save countless others daily!

Andrea Smurra

1 May 2026
St Paul Church Hall, London

Toby Hambly

29 April 2026
Plymouth Grove, Manchester
I don’t know what to say really, apart from that you’ve all been in my thoughts pretty constantly the last few weeks. Will now be a regular donor here in Manchester. For Noa xx

Carinna Hockham

11 April 2026
Brixton Donor Centre
I donated the day before I last saw you both. Never did I imagine that our darling Maddy would need life-saving transfusions just one week later. I'm heartbroken that it came to that, but so grateful that there was enough blood available for her. I'll be sure to donate regularly, in gratitude for what it can do ❤️

Meg Hardman

2 April 2026
Whitstable
I am so incredibly sorry for what you are going through. I will keep donating and will think of you all each time.

Alasdair Anderson

26 August 2026
Bourton on the Water
We are regular donors but this one is for Noa and Maddy

Anna Campbell

9 June 2026
Ecology Pavilion, Mile End
in honor of little Noa and the resilient family she’ll always be a part of <3

Ruby Redfern

8 June 2026
Addenbrookes, Cambridge
Hi, I know we haven’t met, but I’m Todd’s girlfriend. I was so sorry to hear about the loss of your daughter and everything you’ve been through. I donated blood today and wanted to let you know you’ve been in my thoughts. Wishing you strength and healing. ❤️ Ruby xx

David Ayre

1 June 2026
Sheffield
Love to you all xxx

Ben Lavelle

1 June 2026
West End Donor Centre
Thinking of you and Noa today especially ❤️

Alicia Parker

30 May 2026
Theale Green School, Berkshire
In memory of precious Noa, with love to David and Mad x

Jade Scott-Worthington

30 May 2026
Brixton, Donor Centre
Thinking of you both, and beautiful Noa. I’m so grateful you got the care you needed, and hope many others will receive the same in yours and Noa’s names.

Annie Peterman

25 May 2026
West End Donor Centre
Will think of you and your daughter Noa every time I donate - which will be a lot more regularly in future!
Photo from Angus Phimister

Angus Phimister

25 May 2026
West End Donor Centre, London
First successful blood donation.

Pippa Coster

24 May 2026
Brixton
Photo from Matt Bull

Matt Bull

22 May 2026
Donor Centre Oxford, John Radcliffe Hospital
Good to have some time to slow down and think about how precious life and the people you love are.
Photo from Sukie Benney

Sukie Benney

21 May 2026
Lambourn
Blood donated today with pleasure

Amie Campbell

18 May 2026
JW3 Centre, Finchley Road
Photo from Alex Kelly

Alex Kelly

18 May 2026
Mile End
I'm so glad to have been inspired by Noa and Mad to do this!

Ed Duffield

18 May 2026
Ecology Pavillion, Mile End

Rachel Millar

18 May 2026
Stratford, East London
For Noa, Mad & Dave. What an incredible way to honour and remember your beautiful daughter.
Photo from Tom Martin

Tom Martin

17 May 2026
Sheffield
Love you guys so much ❤️

Sarah

17 May 2026
Brixton Donor Centre
In memory of Noa and for the wonderful Dave and Maddy xx
Photo from Xavier Malina

Xavier Malina

15 May 2026
Pasadena, California, USA
So much love for Noa, Mad, Dave and the community that surrounds all of you. XO from afar

Alice Dyke

15 May 2026
Royal London
In memory of baby Noa

Jacqueline Woods

14 May 2026
Chester le street Cricket Club

Dave Goll

14 May 2026
Ecology Pavilion, Mile End
Photo from Maya Maxwell

Maya Maxwell

14 May 2026
Ecology Pavilion, Mile End
Love you guys <3 I didn’t quite make a full donation this time (need to train my body to not feel faint!!), I will try again in 4 months. It was still really cool seeing all the strangers around me giving blood, and felt grateful 🩵

Barbara Ungaro

13 May 2026
University College London Hospital

Daryl Van Cauwelaert

12 May 2026
Addenbrokes, Cambridge
Photo from Melissa Talbot

Melissa Talbot

12 May 2026
Bolney Community Centre
I’m so sorry for everything you have been going through - what a lovely initiative this is to do a positive thing. Sending best wishes to you both.

Freddie Weyman

11 May 2026
Brixton Donor Centre
Thinking of Noa, and of all that you’ve been through. Love you both X
Photo from Lexie Russo

Lexie Russo

10 May 2026
London West End Donor Centre
For Noa Ruth Maxwell. Sending all of my love.

Willow Senior

10 May 2026
West End Donor Centre
Photo from Matilda Senior

Matilda Senior

10 May 2026
London West End
Thinking of you all lots. Tilda and Willow xx
Photo from George Charalambou

George Charalambou

9 May 2026
Brixton Blood Donor Centre
Thank you Maddy and Dave for inspiring a hopefully lifetime habit of giving.

Anna Garner

7 May 2026
Wood Green, London
What a wonderful thing you have both done out of awful circumstances. This is for Madeleine, baby Noa (and Dave for setting it up)

Chloe Maxwell

7 May 2026
Whitechapel Sports Centre
I intend to make this a four monthly practice. There was life before this happened and there is life now. Donating my blood regularly is a part of how I intend to actively grieve and feel gratitude. I will forever be grateful to the people that donated their blood and saved Madeleine. I will always miss and love Noa. Part of what is helping me to adjust to life as it is now, is to find ways to be proactive in how I show and share my love in a meaningful way. I love you Mad and Dave x

Sarah

6 May 2026
Manchester
In support of Mad and in memory of your daughter, Noa Ruth Maxwell
Photo from Joh

Joh

5 May 2026
Leeds City Blood Donor Centre
To my amazing brother and my incredible sister-in-law, I'm sending all my love, and pints and pints of my blood, in memory of your beautiful baby girl Noa, my precious little niece ❤️

Harriet Stephenson

1 May 2026
St Paul’s Church Hall, Stoke Newington
Inspired by Maddy’s recovery I donated blood for the first time last week and vow to become a lifetime regular donor in memory of Noa. Forever grateful that blood donations saved my friend and save countless others daily!

Andrea Smurra

1 May 2026
St Paul Church Hall, London

Toby Hambly

29 April 2026
Plymouth Grove, Manchester
I don’t know what to say really, apart from that you’ve all been in my thoughts pretty constantly the last few weeks. Will now be a regular donor here in Manchester. For Noa xx

Carinna Hockham

11 April 2026
Brixton Donor Centre
I donated the day before I last saw you both. Never did I imagine that our darling Maddy would need life-saving transfusions just one week later. I'm heartbroken that it came to that, but so grateful that there was enough blood available for her. I'll be sure to donate regularly, in gratitude for what it can do ❤️

Meg Hardman

2 April 2026
Whitstable
I am so incredibly sorry for what you are going through. I will keep donating and will think of you all each time.

Support a good cause

If you are not able to give blood, or would like to do more, you can also support a good cause. The money raised will go to the Malaria Consortium. You can donate via our Justgiving page.

Malaria kills around 600,000 people annually, mostly children under 5 in sub-Saharan Africa and Asia. While there isn't a very strong link between our story and Malaria Consortium, I remain someone who believes in the importance of good evidence when making donation decisions - and the evidence for the effectiveness of malaria prevention and treatment is overwhelming. Seasonal malaria chemoprevention, where children are provided with a full course of antimalarial medicines prophylactically during peak malaria season, can protect a child for as little as £5.

So please trust me that this is a good use of your money. Losing a child is always a tragedy, wherever it occurs, but particularly when it could have easily been prevented if low-cost medicines were more widely available.

Frequently asked questions